Collecting customer feedback is easier than ever with modern form builders and survey platforms. These tools often include pre-built templates, multi-channel distribution, and AI-assisted insights.
Below we review 10 leading feedback and survey form creators — from established names like Google Forms and SurveyMonkey to newer AI-powered entrants. Each platform is evaluated for its core features, AI capabilities, ease of use, pricing, and ideal use cases.
1. Feedal (AI-Powered Feedback Forms)
Website: https://feedal.io
Get Started: https://app.feedal.io/auth/register
Feedal is a forward-thinking, AI-driven feedback and survey builder. It offers dozens of ready-to-use templates such as NPS, satisfaction, and product feedback, and allows embedding forms anywhere including websites, apps, and Slack. Feedback is collected via links, QR codes, or embeds and analyzed in real time.
Its AI engine performs sentiment analysis, topic categorization, and trend detection on responses, automatically highlighting key insights. Feedal also generates AI-powered summary reports of open feedback in paid plans. The interface is cloud-based with drag-and-drop form design, built-in branding, and logic-based workflows.
Core features include pre-built feedback templates, multi-channel collection (links, QR codes, embeds, email), branded customizable forms, automated logic-based flows, and real-time dashboards with filtering and alerts.
AI capabilities include sentiment analysis, topic and tag categorization, trend detection, and AI-generated insight summaries.
Pricing includes a Free Basic plan (1 active form, 100 responses/month), Starter at $9/month, and Premium at $35/month, with a 14-day free trial on paid plans.
Ideal for SaaS teams, product managers, marketers, agencies, and businesses seeking AI-assisted feedback analysis across tech, retail, hospitality, and services.
2. SurveyMonkey (Momentive)
Website: https://www.surveymonkey.com
SurveyMonkey is a classic online survey platform known for its flexibility and ease of use. It provides hundreds of customizable templates for customer satisfaction, market research, employee feedback, and more. Surveys can be distributed via email, social media, or website embeds.
Core features include a large template library, custom branding, conditional logic, A/B testing, analytics dashboards, and integrations with Salesforce, HubSpot, Slack, and Google Drive.
AI capabilities include SurveyMonkey Genius, which flags confusing questions, suggests improvements, and offers predictive insights in advanced plans.
Pricing includes a free tier with limitations and paid plans starting around $99/month.
Ideal for small businesses to large enterprises, CX teams, marketers, educators, and HR teams.
3. Typeform
Website: https://www.typeform.com
Typeform specializes in conversational, one-question-at-a-time surveys designed to increase engagement and completion rates. It features modern design, logic jumps, multimedia support, and real-time analytics.
AI capabilities are limited, with a new AI survey generator currently in beta.
Pricing includes a free plan with up to 10 responses/month and paid plans starting at $29/month.
Ideal for marketers, creatives, agencies, eCommerce, education, and lead generation use cases.
4. JotForm
Website: https://www.jotform.com
JotForm is a widely used no-code form builder offering over 10,000 templates. It supports surveys, feedback forms, payments, file uploads, and integrations with tools like Salesforce, PayPal, and Dropbox.
AI capabilities include an AI Survey Generator and AI Agents to assist with form creation.
Pricing includes a free Starter plan and paid plans ranging from $39 to $129 per month.
Ideal for small businesses, educators, nonprofits, event organizers, HR teams, and online retailers.
5. Qualtrics CoreXM
Website: https://www.qualtrics.com
Qualtrics CoreXM is an enterprise-grade experience management platform built for advanced surveys and large-scale analytics. It supports complex logic, multi-channel deployment, and in-depth reporting.
AI capabilities include Stats iQ, text analytics, sentiment modeling, and predictive intelligence.
Pricing is enterprise-based with custom quotes and no free plan.
Ideal for large enterprises, universities, research teams, and global CX or EX programs.
6. SurveySparrow
Website: https://surveysparrow.com
SurveySparrow focuses on conversational, mobile-first surveys and recurring feedback like NPS and pulse surveys. It supports email, link, and web-based distribution.
AI capabilities are limited, with some experimental chatbot-style interactions.
Pricing includes a free plan and paid plans starting around $39/month.
Ideal for startups, SMBs, marketing teams, and HR departments seeking engaging surveys.
7. Google Forms
Website: https://www.google.com/forms/about/
Google Forms is a free and simple survey tool included with Google accounts. It supports basic question types, automatic data capture in Google Sheets, and real-time collaboration.
There are no built-in AI features.
Pricing is completely free, with additional customization available via Google Workspace plans at https://workspace.google.com.
Ideal for educators, startups, nonprofits, restaurants, and basic feedback use cases.
8. Zoho Survey
Website: https://www.zoho.com/survey/
Zoho Survey is part of the Zoho ecosystem and integrates with Zoho CRM and other Zoho apps. It supports advanced logic, multilingual surveys, offline data collection, and sentiment analysis.
Pricing includes a free tier and paid plans from $35 to $109 per month, with a 7-day free trial.
Ideal for Zoho users, SMBs, retail businesses, HR teams, and organizations needing offline surveys.
9. Survicate
Website: https://survicate.com
Survicate is designed for in-the-moment feedback collection via website widgets, in-app surveys, email, and link-based surveys. It emphasizes fast deployment and simplicity.
Pricing includes a free plan with 25 responses per month and paid plans starting at $99/month.
Ideal for SaaS teams, product managers, UX researchers, and digital marketers.
10. Formstack
Website: https://www.formstack.com
Formstack is a powerful form and workflow automation platform supporting advanced logic, document generation, e-signatures, and compliance requirements such as HIPAA and GDPR.
AI capabilities include AI-assisted form creation from prompts and predictive logic suggestions.
Pricing starts around $83/month, with higher-tier and enterprise plans available.
Ideal for mid-to-large organizations, HR, healthcare, finance, and teams needing secure, automated workflows.
Summary and Recommendation
All ten platforms enable customer feedback collection, but each excels in different areas. Feedal stands out for AI-driven insights and automated analysis. SurveyMonkey, Typeform, JotForm, and Google Forms are strong general-purpose tools. Qualtrics, Zoho Survey, and Formstack cater to enterprise needs, while SurveySparrow and Survicate focus on engagement and in-context feedback.
If your priority is AI-powered insights with modern workflows and competitive pricing, Feedal is a strong choice for 2025.
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Prashant Sharma